Fair tourism in Morocco
Our community impact
Through ImpactBridge MENA, 80% of every community-experience booking goes straight to the cooperative.
Our community impact
Our impact now runs through ImpactBridge MENA
Tour Morocco has always believed that travel should leave value where it happens. That belief became ImpactBridge MENA: a fair-tourism platform incubated by Tour Morocco, the inbound division of Beautiful Morocco Voyages (licensed Destination Management Company, Ministry of Tourism licence ODV-13964, since 2013).
ImpactBridge connects rural Moroccan cooperatives directly with international travel agencies and schools, so the women’s co-ops, farmers and artisans you meet on our tours are paid fairly, directly and visibly.
The rural exclusion challenge
The economic invisibility gap
Morocco’s cooperatives produce world-class craft and agritourism experiences, yet they remain hidden from international travel buyers.
65,000+
active cooperatives in Morocco — almost none visible to international travel buyers
Source: ODCO, January 2026789,000
cooperative members, a third of them women
Source: ODCO, January 2026$5 of $100
On average, only about $5 of every $100 spent on a tour holiday stays in a developing-country destination
Source: UNEP, cited by the Travel FoundationHow it works
No app, no paperwork, no extractive middlemen
- 1
WhatsApp onboarding
Cooperatives send voice notes, photos and descriptions in Darija, Amazigh or French. If they can send a WhatsApp audio note, they are onboarded.
- 2
Verified profiles
The platform turns those messages into a clear, multilingual profile that our team reviews and verifies before it goes live.
- 3
Bookable experiences
Agencies and schools build custom itineraries around verified cooperatives, with prices and availability set by the communities themselves.
80%to the cooperative
Fair by design
Not a marketing promise. Built into every booking.
80% of every community experience booking goes to the cooperative, paid directly into its own bank account. Cooperatives decide their prices and what they offer. Partner discounts never reduce what the cooperative receives.
Learn about the impact modelClimate action
Beyond social impact
Slow, community-based travel should also be measured. Through ImpactBridge MENA’s partnership with Greentripper, every itinerary built on the ImpactBridge platform calculates the carbon footprint of its transport, lodging and activities, and agencies can support certified climate projects at checkout.
From the field
Field programme, June 2026
In June 2026, Tour Morocco ran a 10-day educational programme in northern Morocco for a US school group. The group spent time with our four community partners in Taza, Chefchaouen and Tangier. This field work shaped how ImpactBridge MENA onboards cooperatives and designs community experiences.
10days
4community partners
3regions
Meet the communities
Cooperatives we work with
-
Coop Iloukah
Douar Maghraoua, Taza
View profile -
Ferme Dar Aicha
Chefchaouen
View profile -
Coop Timighissin
Taza
View profile -
Association Darna
Tangier
View profile
Alumni of
Accelerator programmes we have completed
- ETENA — TUI Care Foundation & enpact
- Travel4Impact — Amadeus & IE University
- GGJAP — UNDP & Flat6Labs
Member of the Amadeus Impact Entrepreneurship Community
Join the movement. From village to value chain.
Travelling with Tour Morocco? Ask us to include a cooperative visit in your itinerary. Agency, school or cooperative? Talk to ImpactBridge directly.